Websites now come custom or template, elegant or complex, modern or classic, but the bottom-line with any web presence is:
Does it perform in the market place?
Here is a list of signs your website may be underperforming:
10. You haven’t gotten any leads or sales from your site in months.
Your site may have slipped down the search engine ranking list due to old content, a new competitor or lack of conversions.
9. You get a flood of traffic 10,000+ visitors a day, but no action.
There may be an issue with too many choices for your visitor. Generally a website has one primary objective and possibly one secondary objective. Any more than that and you really have no objective.
8. Your site looks like a “Frankenstein” of add ons.
A good website can suddenly become bad, real bad when month after month things are added willy-nilly that junk up the page aesthetics. Design is very important. 68% of people surveyed said they would not shop a poorly designed website.
7. Your site lacks “Call to Action” phrases or buttons.
What do you want your users to do? Tell them and guide them. If you don’t, someone else will.
6. You’re #1 in Google, but still not “Seeing the Money”. You might look offline to how you conduct your business. Pricing, brand reputation, attitude. #1 Google ranking does not ensure success, but having a positive business reputation almost always does.
5. I have not reached my next business milestone or goal.
Every good business is always on the climb and sometimes your current website was built with old objectives in mind and as those objectives change it is wise to change the website. Even adding video and other content can help launch you to your desired business destination.
4. I don’t know.
If you don’t have access to your statistics, your are not managing the efficacy of your site and you could be missing new opportunities revealed from the data. A Google Certified Specialist can do a lot to identify untapped opportunities.
3. It’s been 5 years since redesign.
Generally the shelf life of a website is 2-4 years. Past that and the potential exists for better performance with new technology and design techniques.
2. Difficult check out process.
A classic difficulty with small eCommerce sites is the ordering process is cumbersome. Take note of the big boys: Apple.com and Amazon.com and try and simplify your checkout process to maximize conversions.
1. Your competitor is cleaning up.
If you sense your competitor has a better designed, better positioned, better online marketing strategy – then they probably do. It is time to step up and get back in the game.
For more information on improving your website’s performance, contact us.
Tags: asheville, underperforming, web, web design, web development
