Hello, Ms. Muscle Car. Hi there, Mr. Vinyl Enthusiast. And let’s not forget you, Mrs. Photo Album “Of-The-Old-School-Polaroid” Variety.
It seems many of us, in one way or another, are currently obsessed with cultural vestiges—or, more plainly, those things we cherish and hold onto, despite the fact technology has clearly surpassed them in any number of ways. In fact, before we go further, let’s agree a “vestige” is defined as a trace of something that is disappearing (Thanks for that definition, Dictionary.com. I remember as a student having to lug around your more traditional five lb. brother, Webster’s Unabridged.)
Technology is moving so mind-numbingly fast these days that vestiges of a simpler time are popping up more and more frequently—and they often have such a high degree of sentimentality attached to them, they manage to quietly thrive. That sentimentality is often bound to fierce loyalty, and when that loyalty itself is connected to disposable income, you have a significant business opportunity your company may be missing out on.