The Underfunded Digital Age

Just a few decades ago, if you wanted to start a business you needed to have a savvy business plan, a rich network of people pulling for the business idea and yes, investors. Investors are people that put money into the enterprise before it is anything but an idea, and continue to fund it when it is off the ground. Businesses just did not get off the ground without funding to either purchase equipment, obtain the personnel before they are needed and have adequate marketing budget to compete or inform the public about the product or service.
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