“Together we create our future reality, so we should do so consciously, collaboratively, and responsibly.”
-John Mackey, CEO of Whole Foods
Today’s business climate is changing. More and more businesses are looking to make money while making a difference. To do good. Through this creation of a new business model, one that provides profit and meaning to all of us…to our employees and our customers has arrived on the scene. Conscious Capitalism.
It was one of the founding principles of integritive and so seems for John Mackey, CEO of Whole Foods. His new book Conscious Capitalism helps shed more light on a growing trend in business.
The purveyors of Conscious Capitalism focus on purpose as well as profit. They understand that business is connected to the community and they strive to create meaning within their business. By focusing on their entire business ecosystem, these companies are able to create value for all of their stakeholders, understanding that strong and engaged stakeholders lead to a healthy and sustainable business.
The Container Store is one example of conscious capitalism in action. Their culture is built on their employees, their community, their vendors, and the environment. They call them their “Foundation Principles.”
One such principle:
“Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.” -Andrew Carnegie, industrialist and philanthropist
This principle is the Golden Rule of business for The Container Store. “With this sentiment guiding us, The Container Store has been successful in creatively crafting mutually beneficial relationships with our vendors by doing everything possible to truly ‘fill their baskets to the brim.’ We know that in return, our business and our bottom line will benefit as well.”
By looking for, and finding, the win-win in every business decision, we push ourselves a little farther, raise the bar a little higher, and make the outcomes a lot stronger. Mackey asserts, and we agree, that there doesn’t have to be a win-lose scenario, where one party gets more than the other. If care and thoughtfulness are applied, both parties win, as well as the greater community.
Here’s to the really big win!
Synopsis from Amazon.com (not an affiliate link)
“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater.” —From the Conscious Capitalism Credo