Originally appeared in Asheville Citizen Times.
Those of us who live in Asheville and the surrounding area have known for years that this is a remarkable place to live. It’s an equally satisfying environment in which to run and grow a business. Our understanding of what makes this place so special is becoming more widespread.
Whether it was President Obama’s frequent visits to Asheville (and 12 Bones), or the ongoing strength of our local film industry and settings for enviable movie scenes, we have collectively begun to exist under a national lens. In 2010, Asheville was recognized as Beer City, USA; within a year of that designation, national craft brewers began sticking their ‘taps’ in the ground. New Belgium landed in the River Arts District; Oskar Blues set up shop in Brevard; and now Sierra Nevada is creating a destination for hops in Henderson County. Read the rest of this entry »










