McDonald’s has not made their fortune only from their hamburgers. While hamburgers are the basic item they sell to everyone that walks in the door, the real money comes in the form of add-ons: fries, shakes, and extra large sodas. These happen to also be the same items that we often regret ordering. Sure, fries sound good at the time, but we regret it later when we’re popping the Tums and watching our weight creep up on the scale. The technology world is facing a similar problem: in an effort to increase their profits, many companies are now offering websites as an add-on to their services. But are these really helping clients, or just expanding their technology waistline?
Architects of Design
It’s almost impossible to over-emphasize how important a company’s website is in today’s world – they are the face of your brand and reputation in a global market. A website is the storefront that reaches more customers than any brick-and-mortar building ever could. With the abundance of out-of-work developers and designers, and free templates online, any company can add websites to their offerings for customers. Newspapers, print designers, and accounting software designers are among the trades delving into the web design trade. However, when you put your website in the hands of someone who’s best skills are not in website design, you line yourself up for a less-than-stellar product. You wouldn’t trust your brick-and-mortar storefront design to an accounting software company, so why trust them with your website?
Creators of Content
When a company decides to start or re-design their website, they need to be sure to commission the right architect. At integritive, we specialize in designing websites and developing online marketing strategies. One of the reasons we’ve been in business for 12 years and have outgrown our competition is that we use our defined skills to help our clients grow business and achieve a stated result. Websites aren’t an afterthought for us – they are the primary goal, and it shows in results.
image via Flickr