integritive’s Liz Polfus Nominated for “40 Under 40″

liz-polfusIt’s no surprise to us here at integritive that Liz Polfus was honored as one of Asheville’s 40 Under 40.  Liz manages our production department, which means she works closely with our team of designers, developers, and project managers to schedule and complete work on-time, in an accurate and intelligent way, and within the set budget. Liz came to integritive with a background in Fine Arts and a technical aptitude. Polfus thrived in our democratic workplace.  By allowing her flexibility in her professional reach, she quickly developed a more comprehensive understanding of the technical side of website and software building and has been able to put her creativity to good use when crafting solutions and problem-solving on behalf of our clients.

Honorees for the 40 Under 40 award were nominated via letters of recommendation. The award, sponsored by The Biltmore Beacon and the Young Professionals of the Asheville Chamber of Commerce, honors professionals 39 years of age or younger, who live or work in the greater Asheville area (Buncombe County), are involved in their communities and show the potential to be a leader in the business community for years to come. Honorees are chosen based on their business success and their achievements as an active member of the community.  When asked how she felt to be honored as one of the “40 Under 40”, Liz replied, “Pretty great, actually.  My job is a lot of behind the scenes, down and dirty work in the trenches to get intelligent products out the door and into the world.  I’m a part of a team that gets things done and don’t often look up to see who’s watching, so it’s neat to be recognized.” Read the rest of this entry »


Marketing to the Minority: When Cultural Vestiges Suddenly Gain New Life

Hello, Ms. Muscle Car. Hi there, Mr. Vinyl Enthusiast. And let’s not forget you, Mrs. Photo Album “Of-The-Old-School-Polaroid” Variety.

It seems many of us, in one way or another, are currently obsessed with cultural vestiges—or, more plainly, those things we cherish and hold onto, despite the fact technology has clearly surpassed them in any number of ways. In fact, before we go further, let’s agree a “vestige” is defined as a trace of something that is disappearing (Thanks for that definition, Dictionary.com. I remember as a student having to lug around your more traditional five lb. brother, Webster’s Unabridged.)

Technology is moving so mind-numbingly fast these days that vestiges of a simpler time are popping up more and more frequently—and they often have such a high degree of sentimentality attached to them, they manage to quietly thrive. That sentimentality is often bound to fierce loyalty, and when that loyalty itself is connected to disposable income, you have a significant business opportunity your company may be missing out on.

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