Google's vision of a technology augmented future.
In today’s business climate, an effective website is critical to your business’ success. Your website can make or break you. It isn’t just about being pretty anymore. Your site must work hard for you. Your website is your brand; it must provide intelligent content, be easy to manipulate and yield high ranking internet search results.
This emphasis on internet search results spawned a new marking tool a few years ago called Search Engine Optimization (SEO). SEO is the process of affecting the visibility of a website on the internet. The idea, of course, is that the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. As a marketing strategy, SEO evaluates how search engines work, what people search for, and keywords.
Since the advent of SEO, there has been an onslaught of web design firms advertising their ability to create effective SEO tactics for your website. There are different ways to do this, but many practices are ineffective. Google and other search engines are on to these tactics that try to “game” the system and continue to change their programming to avoid it. The only sure-fire way to increase your search ranking is to create authentic, relevant content.
At Integritive, we focus on our iOS, or integrated Online Strategy. We work with business leaders to pluck out the most marketable aspects of their business and apply them with intelligence and style. We look at competition, site structure, search engine compatibility, copy, exposure, and use it all to enhance your results. We create organic content for viewers to discover, that is compelling, and that people talk about and share. The most effective SEO measures the engagement on your site; it’s about the metrics of engagement. When we design a web site, we spend time producing real, valuable, relevant content that your clients need.
If you’re not providing value to your audience, then you’re likely just adding noise to the online world. We understand that providing value to your clients secures your position in the market. By providing intelligent, strategic thought leadership to the C-suite, we provide a value beyond measure. We make sure that the websites we create go well beyond a pretty piece of real estate on the internet. An Integritive website has the corner on the market.
I’m often asked about mobile websites. How are they different and do I need one?
The answer to the latter is a resounding yes!
According to Google, 40 % of all internet searches are currently being done on mobile devices. We consumers use our smartphones for everything – information, news, entertainment, shopping, research, purchasing decisions, and much more. Translation: if you’re not found via smartphone, you may not be found.
What’s even more intriguing is that an astonishing 85% of Americans are never more than three feet from their cell phones. Many of us go to bed with our phone on a night stand, checking them first thing in the morning or just before sleeping. While that’s not a habit I personally subscribe to, it’s a fact of our very mobile, very smartphone dependent culture.
A mobile website is no longer a luxury for your business to consider. It is the new way of communicating with your customers.
Traditional websites are slow to load and hard to view and navigate (without pinch-zooming) on most mobile devices and tablets. Mobile users are rarely “surfing” on your website. They are looking for specific information on your brand and want quick access to your business – a phone number, contact form so they can leave a message, hours of operation, directions, etc. Your mobile website needs to be a streamlined version of your current website. It must render quickly and provide content that is both concise and relevant.
Mobile users want two things: they want fast information to utilize in a buying decision and they want to know how to reach you. When planning a mobile website, it is imperative to prioritize content for the multi-tasking, on-the-go user. While traditional websites often contain a wide array of content, mobile sites should include only the most crucial functions and features.
Simplify, simplify, simplify.
Key information about your brand should be clearly presented but keep in mind that a mobile visitor is typically looking for specific information. Features such as Click-to-Call and Click-for-Directions make it easy for consumers to call or find you. These features allow for easy and convenient communication.
We’ve reached the point where using mobile and tablet technology is not just a trend. Mary Meeker, head of Morgan Stanley’s global technology research team, predicts that within the next five years “more users will connect to the Internet over mobile devices than desktop PCs.” Mobile technology is here to stay. It is the new language of the internet. Your website, your brand must be able to speak to mobile consumers in their language.
Let’s start talking, shall we?
image via Flickr
“Together we create our future reality, so we should do so consciously, collaboratively, and responsibly.”
-John Mackey, CEO of Whole Foods
Today’s business climate is changing. More and more businesses are looking to make money while making a difference. To do good. Through this creation of a new business model, one that provides profit and meaning to all of us…to our employees and our customers has arrived on the scene. Conscious Capitalism.
It was one of the founding principles of integritive and so seems for John Mackey, CEO of Whole Foods. His new book Conscious Capitalism helps shed more light on a growing trend in business.
The purveyors of Conscious Capitalism focus on purpose as well as profit. They understand that business is connected to the community and they strive to create meaning within their business. By focusing on their entire business ecosystem, these companies are able to create value for all of their stakeholders, understanding that strong and engaged stakeholders lead to a healthy and sustainable business.
The Container Store is one example of conscious capitalism in action. Their culture is built on their employees, their community, their vendors, and the environment. They call them their “Foundation Principles.”
One such principle:
“Fill the other guy’s basket to the brim. Making money then becomes an easy proposition.” -Andrew Carnegie, industrialist and philanthropist
This principle is the Golden Rule of business for The Container Store. “With this sentiment guiding us, The Container Store has been successful in creatively crafting mutually beneficial relationships with our vendors by doing everything possible to truly ‘fill their baskets to the brim.’ We know that in return, our business and our bottom line will benefit as well.”
By looking for, and finding, the win-win in every business decision, we push ourselves a little farther, raise the bar a little higher, and make the outcomes a lot stronger. Mackey asserts, and we agree, that there doesn’t have to be a win-lose scenario, where one party gets more than the other. If care and thoughtfulness are applied, both parties win, as well as the greater community.
Here’s to the really big win!
Synopsis from Amazon.com (not an affiliate link)
“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free-enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to something even greater.” —From the Conscious Capitalism Credo