Is there any benefit to arguing? Are we more successful if we prove our point, or if we learn something in the process? These are the questions that Daniel H. Cohen ponders in his TED Talk, “For Argument’s Sake.” Daniel makes the case for the benefits of argument, but clearly defines the parameters in which disagreements make us better, and when they hurt us. Watch this video, and the next time you find yourself in an argument during a meeting or family reunion, do your part to ensure that everyone comes away winning, or learning, from each other.
One of the most critical mistakes made in business is promoting the wrong people into a leadership position. While manager roles are often used as rewards for hard work, those promotions often ends with managers that are working beyond their skill set, and employees frustrated with an uninspiring boss. Leadership roles in a company are not rewards to be offered to just anyone – they require a certain type of person with specific skills. Here are a few characteristics to look for in a potential leader among your team:
Takes the Initiative
Being a leader often means taking chances and working independently. Leaders have to make decision and be willing to try different approaches to a problem; the fear of failure cannot stand in the way of action. Employees who take iniative to solve problems without being asked and who aren’t afraid to take a risk are best suited for leadership positions.
Cool, Calm and Collected
When your team is sitting for an hour long meeting, check to see how they handle themselves. Who’s got their leg jiggling under the table, staring off into space and who’s upright and focused? Leaders are present and in the moment, not day-dreaming or itching to get out of the room. Anyone who is focused and committed to the project at hand shouldn’t be able to think about anything else.
Engages with People
A software developer has to be comfortable working with a computer, otherwise they would be considered ill-equipped to do their job. The tool of the trade for a manger is people. A leader needs to be comfortable talking to, engaging, and relating with people. An employee who is more comfortable emailing and rarely initiates actual conversation probably isn’t going to be the best choice to lead a team. In meetings, look to see who is staring into the screens in front of them (laptop, smartphone, etc), and who is actually focused on making eye-to-eye contact with those in the room. Read the rest of this entry »
McDonald’s has not made their fortune only from their hamburgers. While hamburgers are the basic item they sell to everyone that walks in the door, the real money comes in the form of add-ons: fries, shakes, and extra large sodas. These happen to also be the same items that we often regret ordering. Sure, fries sound good at the time, but we regret it later when we’re popping the Tums and watching our weight creep up on the scale. The technology world is facing a similar problem: in an effort to increase their profits, many companies are now offering websites as an add-on to their services. But are these really helping clients, or just expanding their technology waistline?
Architects of Design
It’s almost impossible to over-emphasize how important a company’s website is in today’s world – they are the face of your brand and reputation in a global market. A website is the storefront that reaches more customers than any brick-and-mortar building ever could. With the abundance of out-of-work developers and designers, and free templates online, any company can add websites to their offerings for customers. Newspapers, print designers, and accounting software designers are among the trades delving into the web design trade. However, when you put your website in the hands of someone who’s best skills are not in website design, you line yourself up for a less-than-stellar product. You wouldn’t trust your brick-and-mortar storefront design to an accounting software company, so why trust them with your website?
Creators of Content
When a company decides to start or re-design their website, they need to be sure to commission the right architect. At integritive, we specialize in designing websites and developing online marketing strategies. One of the reasons we’ve been in business for 12 years and have outgrown our competition is that we use our defined skills to help our clients grow business and achieve a stated result. Websites aren’t an afterthought for us – they are the primary goal, and it shows in results.
Creativity is often seen as an inherent skill: you either have it or you don’t. David Kelly tells us in this video that simply isn’t true. Anyone can be creative, and more importantly, everyone should be creative. Creativity is how we solve problems and come up with innovations; there is no job so technical or precise that it couldn’t benefit from a little out-of-the box thinking. Whether you consider yourself a “creative” person or not, this is a video you absolutely must see.
A recent survey on Mashable.com found that 50% of consumers trust a company’s Facebook page more than their website. This means that in today’s world it’s nearly impossible for a brand to exist without one, which can be a good thing – Facebook allows companies to interact directly with their consumers, offer deals or promotions, and craft their overall brand image. However, it isn’t all fun and games on these social sites. Whether you’re posting on Facebook or Twitter, be sure to follow a few guidelines:
Don’t Ignore Negative Comments.
If you get a positive review on your page, let them know that you’re happy to have been of service. Promote those good reviews to the high heavens, you earned them! But, don’t neglect those that aren’t so happy. If a customer leaves a comment about a negative experience, respond with just as much enthusiasm. Apologize, suggest a solution or ask for their input on how to make things better. This is the reaction of a company that cares about its customers, and that kind of attention and concern will be noticed by anyone that visits your page.
Don’t Beg for “Likes”
Remember that guy in high school who wouldn’t leave you alone, and no matter how many times you said “NO” just wouldn’t take the hint? Well, he didn’t get more attractive by begging you to go on a date, and companies don’t seem cooler when they beg people to like their posts. If your posts are interesting and resonate with your fans, they’ll “like” them on their own. And if they don’t, use that silence as a learning tool to figure out what needs to change, instead of an excuse to start sounding desperate.
Don’t Use Every World Event for Your Advantage.
When tragic events happen in the world, many brands struggle with how to comment on them. When in doubt – don’t. Above all else, DO NOT use a tragedy to sell your products. The only possible outcome is to seem like a greedy capitalist with money instead of a heart. Just ask Kenneth Cole, who came under fire for this insensitive tweet during the protests in Cairo: “Millions are in an uproar in #Cairo. Rumor has it they heard our new spring collection is now available online.”
Look, if you can’t find something meaningful to say, post about other content or allow your page to go silent for a day.
This is a blog created and maintained by the employees of integritive. opinions expressed here are property of the poster and do not (necessarily) represent the opinions of integritive as an organization, unless they positively influence your opinion of integritive, in which case integritive agrees and backs these beliefs.