If we learned anything about journalism following the Boston Bombing coverage, it’s that it is no longer a spectator sport. Through the use of Twitter, Reddit and other social media sites, everyone these days is eager to be the first with breaking news. While CNN and Fox News were struggling to stay ahead of the manhunt coverage in Boston, most people turned to Twitter to get minute-by-minute updates from citizens on the ground.
Some people may have seen this as a positive. After all, since a private citizen doesn’t have to go through a rigorous fact-checking process, information can be transferred more freely and updates are more immediate. Especially in a crisis, the free movement of information can be useful, even groundbreaking. Just look at the Arab Spring or Trayvon Martin case – neither of these would have reached the large audience they did without social media. In fact, if left to traditional journalism outlets, we may never have heard of them at all. Read the rest of this entry »
In this Ted Talk, Tim Leberecht states that “Companies are losing control.” He goes on to say that, “At the end of the day, as hyperconnectivity and transparency expose companies’ behavior in broad daylight, staying true to their true selves is the only sustainable value proposition.” This is a tenet that I keep at the forefront of my business. It is my belief that by strategically building my business around democracy in the workplace, and a pursuit for honest, intelligent design that I could create an environment for creative and technical geniuses to work, play and grow together. In doing so, our team is able to serve clients in a world-class manner in the field of design, consulting and website development and social media. At Integritive, we constantly strive to be better ourselves and our interactions with our clients and to serve them with respect and integrity.
Asheville Area Chamber of Commerce awarded Integritive with its prestigious Sky High Growth Award for 2013. The Awards program and reception were held Thursday, April 11th at the Crowne Plaza Tennis and Golf Resort in Asheville. Awards are given based on business growth, gross revenue and number of employees.
“It’s always a thrill to be recognized for successful business practices,” said John Miles founder and Chief of What’s Next. “In truth, we focus on slow, intentional growth at Integritive. We believe in creating an environment that brings out the best in our employees and our client thus creating exceptional and intelligent web design.” John’s secret to successful business growth lie in offering more services than you charge for and delivering more than is expected. He believes in hiring great people who are given the space to thrive and acquiring businesses with precision in order to encourage growth in a slow growth market.
Award recognition is not new to Miles and his team at Integritive. In 2012 they earned a spot for the second year in a row on the 2012 WorldBlu List of Most Democratic Workplaces, alongside notable groups like Zappos.com, WD-40, New Belgium Brewery, and the Great Harvest Bread Company, integritive and CEO John Miles were recognized by the Asheville, NC Chamber of Commerce as an Entrepreneur of the Month, an Asheville 40 under Forty Honoree for 2012, and most recently, 2012 Small Business Leader of the Year (16 and over category). John Miles founded his web design and eMarketing firm 11 years ago. “I started Integritive to create a job for myself where I would be happy, and hoped that one day the business would grow enough to where more people would be happy as well,” said Miles.
Thomas Suarez, a then sixth grader, joins Ted Talk to share his experience of creating apps for the iPhone. With the support of his family and friends, Thomas has started a app club at his school. You can find his company at CarrotCorp.com or download his app, Bustin Jieber. He is eager to share his knowledge with others, including his teachers. Keep up the creativity Thomas!
In today’s business climate, an effective website is critical to your business’ success. Your website can make or break you. It isn’t just about being pretty anymore. Your site must work hard for you. Your website is your brand; it must provide intelligent content, be easy to manipulate and yield high ranking internet search results.
This emphasis on internet search results spawned a new marking tool a few years ago called Search Engine Optimization (SEO). SEO is the process of affecting the visibility of a website on the internet. The idea, of course, is that the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. As a marketing strategy, SEO evaluates how search engines work, what people search for, and keywords.
Since the advent of SEO, there has been an onslaught of web design firms advertising their ability to create effective SEO tactics for your website. There are different ways to do this, but many practices are ineffective. Google and other search engines are on to these tactics that try to “game” the system and continue to change their programming to avoid it. The only sure-fire way to increase your search ranking is to create authentic, relevant content.
At Integritive, we focus on our iOS, or integrated Online Strategy. We work with business leaders to pluck out the most marketable aspects of their business and apply them with intelligence and style. We look at competition, site structure, search engine compatibility, copy, exposure, and use it all to enhance your results. We create organic content for viewers to discover, that is compelling, and that people talk about and share. The most effective SEO measures the engagement on your site; it’s about the metrics of engagement. When we design a web site, we spend time producing real, valuable, relevant content that your clients need.
If you’re not providing value to your audience, then you’re likely just adding noise to the online world. We understand that providing value to your clients secures your position in the market. By providing intelligent, strategic thought leadership to the C-suite, we provide a value beyond measure. We make sure that the websites we create go well beyond a pretty piece of real estate on the internet. An Integritive website has the corner on the market.
This is a blog created and maintained by the employees of integritive. opinions expressed here are property of the poster and do not (necessarily) represent the opinions of integritive as an organization, unless they positively influence your opinion of integritive, in which case integritive agrees and backs these beliefs.