“Being good in Business is the most fascinating kind of art.” –Andy Warhol
We’ve all heard of Direct Marketing, Internet Marketing, Relationship Marketing and Guerrilla Marketing.
Now there’s a new term in use: Generosity Marketing.
While the concept has been around as long as commerce and the Golden Rule, Generosity Marketing as a strategy is beginning to become more widespread as companies see its efficacy. Generosity Marketing takes place when an organization offers something free without strings attached, giving more value than anticipated, links its brand with a worthy cause, or gives consumers and clients a warm and fuzzy feeling by its willingness to help without expected compensation.
This morning I was fortunate enough to attend a talk by Dr. Larry Golson of Envision Eye Care on customer service. His talk centered on how customer service is more like a continuous process of improvement and creating a customer experience, rather than just serving the basic needs of customers.
Anticipation of needs, attending to every detail of the customer experience and building rapport were at the heart of it.
I recently heard that our economy has moved from being product centric (with focus on the product), to service-centric (with focus on a product that’s delivered with excellent customer service), to now being a customer experience economy (with focus on product, service and leaving a lasting impression of the overall experience in the customers mind). Disney World and Southwest Airlines jump to mind as organizations that walk the talk in terms of creating lasting customer experiences and high levels of customer retention. They attend to customers’ basic expectations, and then willingly and regularly go above and beyond to deliver service better than what was expected.
Aspire to your highest level of customer service and then improve that.
I’ve been thinking about hierarchical data for a few months. In my free time I’ve done sketches and gone over ideas and done research with the goal of creating a method of storing hierarchical data in a database elegantly. I’d actually pretty much given up until a few days ago Bill was talking about a database that he inherited and as he (critically) described the structure I realized that I was using basically the same method that he was describing and I didn’t really like the way it worked.
So I started thinking on it again and I came up with something that might work. I call it Pierarchy.
I whipped up a powerpoint on it and gave the presentation on the 10th at our developers meeting. The sound is de-synched so the slides lag a bit but you’ll get the point.
Welcome all to my first blog entry at Integritive. A rare tidbit of information about me, I love Vanilla Ice Cream. Vanilla is the base flavor for all ice cream created, whether it be chocolate, rocky road, banana pudding, or butter pecan. Without appreciating the base, how can we appreciate the variety?
The vanilla ice cream of Internet Marketing, or the base, are keywords and content. Everyone wants more traffic and wonders “how can I increase my web traffic?” Respect the base. By adding content on a daily basis, websites show growth to search engine crawlers and spiders which means they will come back more often. With great content, Fans are created. Fans blog about your content, link to your content, embellish your content on Social Networks but mainly refer your content to others.
All popular sites on the internet have one common characteristic, ever changing content: Facebook, Twitter, MySpace, Wikipedia, Whitehouse.gov, CNN, even Google. All popular sites keep their popularity by offering viewers something new each day.
From the vanilla base, I will add more information about Internet Marketing in future blog post.
Thanks for reading.
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