Integritive Receives Sky High Growth Award From Asheville Area Chamber of Commerce

John Miles of Integritive accepting 2013 Sky High Growth Award








Asheville Area Chamber of Commerce awarded Integritive with its prestigious Sky High Growth Award for 2013. The Awards program and reception were held Thursday, April 11th at the Crowne Plaza Tennis and Golf Resort in Asheville.  Awards are given based on business growth, gross revenue and number of employees.

“It’s always a thrill to be recognized for successful business practices,” said John Miles founder and Chief of What’s Next.  “In truth, we focus on slow, intentional growth at Integritive. We believe in creating an environment that brings out the best in our employees and our client thus creating exceptional and intelligent web design.” John’s secret to successful business growth lie in offering more services than you charge for and delivering more than is expected.  He believes in hiring great people who are given the space to thrive and acquiring businesses with precision in order to encourage growth in a slow growth market.

Award recognition is not new to Miles and his team at Integritive.  In 2012 they earned a spot for the second year in a row on the 2012 WorldBlu List of Most Democratic Workplaces, alongside notable groups like Zappos.com, WD-40, New Belgium Brewery, and the Great Harvest Bread Company, integritive and CEO John Miles were recognized by the Asheville, NC Chamber of Commerce as an Entrepreneur of the Month, an Asheville 40 under Forty Honoree for 2012, and most recently, 2012 Small Business Leader of the Year (16 and over category).  John Miles founded his web design and eMarketing firm 11 years ago. “I started Integritive to create a job for myself where I would be happy, and hoped that one day the business would grow enough to where more people would be happy as well,” said Miles.


Thomas Suarez: Writing a iPhone App

Thomas Suarez, a then sixth grader, joins Ted Talk to share his experience of creating apps for the iPhone. With the support of his family and friends, Thomas has started a app club at his school.  You can find his company at CarrotCorp.com or download his app, Bustin Jieber.   He is eager to share his knowledge with others, including his teachers.  Keep up the creativity Thomas!


Thought Leadership Hits The Mark With SEO

seoIn today’s business climate, an effective website is critical to your business’ success. Your website can make or break you. It isn’t just about being pretty anymore. Your site must work hard for you. Your website is your brand; it must provide intelligent content, be easy to manipulate and yield high ranking internet search results.
This emphasis on internet search results spawned a new marking tool a few years ago called Search Engine Optimization (SEO). SEO is the process of affecting the visibility of a website on the internet. The idea, of course, is that the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. As a marketing strategy, SEO evaluates how search engines work, what people search for, and keywords.
Since the advent of SEO, there has been an onslaught of web design firms advertising their ability to create effective SEO tactics for your website. There are different ways to do this, but many practices are ineffective. Google and other search engines are on to these tactics that try to “game” the system and continue to change their programming to avoid it. The only sure-fire way to increase your search ranking is to create authentic, relevant content.
At Integritive, we focus on our iOS, or integrated Online Strategy. We work with business leaders to pluck out the most marketable aspects of their business and apply them with intelligence and style. We look at competition, site structure, search engine compatibility, copy, exposure, and use it all to enhance your results. We create organic content for viewers to discover, that is compelling, and that people talk about and share. The most effective SEO measures the engagement on your site; it’s about the metrics of engagement. When we design a web site, we spend time producing real, valuable, relevant content that your clients need.
If you’re not providing value to your audience, then you’re likely just adding noise to the online world. We understand that providing value to your clients secures your position in the market. By providing intelligent, strategic thought leadership to the C-suite, we provide a value beyond measure. We make sure that the websites we create go well beyond a pretty piece of real estate on the internet. An Integritive website has the corner on the market.


Simon Sinek: How Great Leaders Inspire Action

In this Ted Talk, Simon Sinek explains why some companies or business ventures are successful and others are not. Sinek explains the Golden Circle concept of Why, How, What. His talk exemplifies what we believe at Integritive; that people respond to why you do something, not what you do. As business leaders, it is critical that we understand and are able to communicate why we do what we do. This purpose, this why, must dictate how you do business as well as how you hire your employees. “If you hire people just because they can do a job, they’ll work for your money. But if you hire people who believe what you believe, they’ll work for you with blood and sweat and tears,” says Sinek. Until we are able to do this, we will never reach our true potential.


Sustainability = Profitability


These days, it seems that talk of sustainable business practices is everywhere. There are websites and magazines dedicated to helping businesses institute green practices. Here in Asheville, we’ve been talking about sustainability and best green business practices for a while. But what does sustainability really mean, and more importantly for some, can it be profitable?

Sustainable businesses or green businesses have minimal negative impact on the global or local environment, community, or economy. These businesses use the triple bottom line approach focusing on people, planet and profit. Sustainability is at the heart of all their business decisions. They use sustainable development and distribution processes to meet consumer need, protect the environment, and stimulate business growth.

While sustainable business talk may be prevalent, it is exciting to now see real evidence that these practices, in addition to supporting our environment, are also profitable. Starbucks joins the ranks of many businesses that have shifted business tactics to focus on sustainability. Their recently released annual sustainability report shows successful initiatives ranging from ethically sourced coffee beans, reduced water consumption, recycling and green building. In fact, Starbucks new LEED green building initiative helped decrease its energy consumption by 7.5% since 2008, with a targeted goal of 25 percent by 2015.

Timberland focuses on making outdoors products in factories that neither pollute the water or air, while maintaining a democratic workplace. The company focuses on creating thoughtful products that are built to last, and at the end of their lives, are able to be disassembled and upcycled. They are changing the outdoor fashion industry with their belief that less is more; that by generating fewer but better products, they can grow economically while operating in the environment sustainably. This idea of designing products to maximize desirability and minimize their environmental footprint is gaining traction. Patagonia’s Common Threads Program extends the life of their garments by asking customers to reduce, repair, reuse, recycle and re-imagine their products with their technical support and ebay store.

These companies are lowering costs, increasing profits, and reducing environmental impact. Recently, the Massachusetts Institute of Technology issued its third annual Sustainability and Innovation Global Executive Study. The study looked at survey responses from thousands of businesses leaders worldwide. The results were encouraging, showing “nearly 50 percent of companies have changed their business models as a result of sustainability opportunities.” Not only are these companies leaving a smaller global footprint, they are increasing revenue.
Sustainable business practices can take many shapes and forms. It is important for business leaders to study all aspects of their business, from nuts to bolts, to determine where there are opportunities for better, sustainable practices. By thinking creatively, you will be able to institute changes, whether small or large, to your business that can create more environmentally responsible strategies while increasing business revenue