In today’s business climate, an effective website is critical to your business’ success. Your website can make or break you. It isn’t just about being pretty anymore. Your site must work hard for you. Your website is your brand; it must provide intelligent content, be easy to manipulate and yield high ranking internet search results.
This emphasis on internet search results spawned a new marking tool a few years ago called Search Engine Optimization (SEO). SEO is the process of affecting the visibility of a website on the internet. The idea, of course, is that the more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. As a marketing strategy, SEO evaluates how search engines work, what people search for, and keywords.
Since the advent of SEO, there has been an onslaught of web design firms advertising their ability to create effective SEO tactics for your website. There are different ways to do this, but many practices are ineffective. Google and other search engines are on to these tactics that try to “game” the system and continue to change their programming to avoid it. The only sure-fire way to increase your search ranking is to create authentic, relevant content.
At Integritive, we focus on our iOS, or integrated Online Strategy. We work with business leaders to pluck out the most marketable aspects of their business and apply them with intelligence and style. We look at competition, site structure, search engine compatibility, copy, exposure, and use it all to enhance your results. We create organic content for viewers to discover, that is compelling, and that people talk about and share. The most effective SEO measures the engagement on your site; it’s about the metrics of engagement. When we design a web site, we spend time producing real, valuable, relevant content that your clients need.
If you’re not providing value to your audience, then you’re likely just adding noise to the online world. We understand that providing value to your clients secures your position in the market. By providing intelligent, strategic thought leadership to the C-suite, we provide a value beyond measure. We make sure that the websites we create go well beyond a pretty piece of real estate on the internet. An Integritive website has the corner on the market.