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Greenish Brown or Brownish Green?

Sample color names
The web comic XKCD recently ran a survey of its users where they were given a random RGB color and asked to name it. There were over 5 million responses and they’ve compiled the data with some interesting results. There were 954 ‘common’ names which are surprisingly accurate in their descriptions. This data could be useful for designers given a generic name like ‘reddish orange’ you can find an actual corresponding hex value to match it based on an average of screen types and visual perception. There is some interesting analysis here and if you’d like to take the test for fun (results are no longer collected) it’s still available here.

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10 signs you have an Underperforming Website

Websites now come custom or template, elegant or complex, modern or classic, but the bottom-line with any web presence is:

Does it perform in the market place?

Here is a list of signs your website may be underperforming:

10. You haven’t gotten any leads or sales from your site in months.
Your site may have slipped down the search engine ranking list due to old content, a new competitor or lack of conversions.businesswoman - presenting clipboard

Read the rest of this entry »

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integritive @ Dream Guitars

Kick off meeting at Dream Guitars quickly turns into integritive jam session. Not much web design or development work got done that day, but a lot of music was produced. Thanks Paul for hosting the fun.

IMG_0741

Author on twitter: @integritiveJM

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Design in the Grid

gridWeb Design takes many forms, but there is something that our collective minds like about the aesthetic of a well organized grid pattern.

It provides simplicity, implied hierarchy and generally makes order from apparent chaos.

I recently discovered this nifty grid resource that you fellow designers may enjoy. www.thegridsystem.org

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One reason why working at Integritive is great

Our clients haven’t asked for us to stream the consciousness of their dog through their website. Some people aren’t so lucky.

how a website goes straight to hell