“Being good in Business is the most fascinating kind of art.” –Andy Warhol
We’ve all heard of Direct Marketing, Internet Marketing, Relationship Marketing and Guerrilla Marketing.
Now there’s a new term in use: Generosity Marketing.
While the concept has been around as long as commerce and the Golden Rule, Generosity Marketing as a strategy is beginning to become more widespread as companies see its efficacy. Generosity Marketing takes place when an organization offers something free without strings attached, giving more value than anticipated, links its brand with a worthy cause, or gives consumers and clients a warm and fuzzy feeling by its willingness to help without expected compensation.
