2
FEB
03

Top 10 Must Read Books for Innerpreneurs

posted by john miles 5

Innerpreneurs are inwardly focused entrepreneurs interested in the growth that the business environment can provide with the right intention. Below are a list of influential books that I got a lot out of. Enjoy:

1 .Think and Grow Rich by Napoleon Hill

2 .The Go Giver by Bob Burg and John David Mann

3. The eMyth by Michael Gerber

4. Psycho-Cybenetics by Maxwell Maltz

5. Who Moved my Cheese by Spencer Johnson

6. The Diamond Cutter by Geshe Michael Roach

7. You(squared) by Price Pritchett

8. As a Man Thinketh by James Allen

9. The Alchemist by Paulo Coelho (not a business book, but relevant)

10. The Art of War by Sun Tzu….(it is not what you think)

If you have others, would love to hear your comments….I do not claim this to be an exhaustive list….so add as you like.

Author on Twitter: integritiveJM

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Posted in business, innerpreneur | 2 Comments »

0
DEC
21

When doing good helps company’s bottom line

posted by john miles 5

“Being good in Business is the most fascinating kind of art.” –Andy Warhol

We’ve all heard of Direct Marketing, Internet Marketing, Relationship Marketing and Guerrilla Marketing.

Now there’s a new term in use: Generosity Marketing.

While the concept has been around as long as commerce and the Golden Rule, Generosity Marketing as a strategy is beginning to become more widespread as companies see its efficacy. Generosity Marketing takes place when an organization offers something free without strings attached, giving more value than anticipated, links its brand with a worthy cause, or gives consumers and clients a warm and fuzzy feeling by its willingness to help without expected compensation.

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Posted in business, innerpreneur | No Comments »