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How to Be a Great Client in 2012

Moving forward in 2012, leaders in the marketing industry share how to enhance business relationships by focusing on collaboration, transparency and continually engaging with one another to successfully grow…read How to Be a Better Agency Client for more valuable advice.

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When doing good helps company’s bottom line

“Being good in Business is the most fascinating kind of art.” –Andy Warhol

We’ve all heard of Direct Marketing, Internet Marketing, Relationship Marketing and Guerrilla Marketing.

Now there’s a new term in use: Generosity Marketing.

While the concept has been around as long as commerce and the Golden Rule, Generosity Marketing as a strategy is beginning to become more widespread as companies see its efficacy. Generosity Marketing takes place when an organization offers something free without strings attached, giving more value than anticipated, links its brand with a worthy cause, or gives consumers and clients a warm and fuzzy feeling by its willingness to help without expected compensation.

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Vanilla, The Forgotten Flavor

Welcome all to my first blog entry at Integritive. A rare tidbit of information about me, I love Vanilla Ice Cream. Vanilla is the base flavor for all ice cream created, whether it be chocolate, rocky road, banana pudding, or butter pecan. Without appreciating the base, how can we appreciate the variety?
The vanilla ice cream of Internet Marketing, or the base, are keywords and content. Everyone wants more traffic and wonders “how can I increase my web traffic?” Respect the base. By adding content on a daily basis, websites show growth to search engine crawlers and spiders which means they will come back more often. With great content, Fans are created. Fans blog about your content, link to your content, embellish your content on Social Networks but mainly refer your content to others.
All popular sites on the internet have one common characteristic, ever changing content: Facebook, Twitter, MySpace, Wikipedia, Whitehouse.gov, CNN, even Google. All popular sites keep their popularity by offering viewers something new each day.
From the vanilla base, I will add more information about Internet Marketing in future blog post.
Thanks for reading.