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How to Be a Great Client in 2012

Moving forward in 2012, leaders in the marketing industry share how to enhance business relationships by focusing on collaboration, transparency and continually engaging with one another to successfully grow…read How to Be a Better Agency Client for more valuable advice.

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Social media is a must for CEOs

My first thought when considering the social media landscape was a wayward “What a waste of time,” followed by this little gem of preconception: “I am hardly interested in what anyone had for breakfast!”

You may be thinking, or might’ve heard of something similar as prime excuses for steering clear of Twitter and the social media space. Understandable. After all, when it comes to moving their organization into the future, a CEO is constantly busy focusing, prioritizing and deliberating on decisions that will propel their endeavor ever closer to the goal line. There is no room for trivialities, right?

It wasn’t until November 2009 when a friend, mentor and fellow CEO explained the different professional benefits to services such as Twitter and LinkedIn, as a not only an effective business tool, but a necessary one as well to succeed in the entrepreneurial climate of the 21st century. He punctuated the conversation with an emphatic, “You have to tweet!” So here I am, more than a year later, a former skeptic, arguing the case, albeit briefly, as to why CEOs should heed this advice and consider social media (if they haven’t done so already) worthy of their time, not a waste.

Connectivity

Adopting Twitter and LinkedIn has afforded me the valuable opportunity of connecting with highly successful people I respect that I probably would’ve never met otherwise. Whether they are the largest independent hotelier in California, best selling authors or previously “unreachable” CEOs, this technology grants me access to what movers and shakers are doing to prosper in their field — directly from the source. It’s a portal to insight that can teach and inform and has at times, for me personally, influenced my business trajectory, not to mention expanded our network of contacts. Not bad for a guy from Asheville.

Sharing

As important as giving time and giving money is the exchange of ideas and experiences that potentially can enrich our community. Twitter, if used properly, helps nurture that ideal by maintaining an open line of dialogue between colleagues and friends — 140 characters at a time. So look at your social media use as part philanthropy, generously sharing information that could help your fellow business journeymen along their way.

News and information

One of my most cherished Twitter functions is information filtering. To stay abreast by sifting thru all the major business publications and outlets cover to cover could take the better part of a lifetime. Twitter streamlines the process of how we extract information by filtering out the noise and serving up what’s necessary on a daily, more immediate basis. By selectively following people I trust and have a proven track record of liking similar content, I essentially am able to customize my news, eliminating wasted reads. For instance, for technology news and TED updates I follow the CEO of Mojo Interactive in Orlando, Glen Lubbert @glubbert. For my fix on the state of the authentic leadership and conscious capitalism movement I read Bill George @bill_george. And for some good old fashioned comic relief — or where I can find a loud, questionable sweater — I’m a fan of Bill Cosby @billcosby. He’s as entertaining on Twitter as he is on stage or screen. Hilarious!

The time saved in having my news curated for me is priceless.

Revenue

So what’s the bottom line? Since adding social media as part of our approach, our firm has generated over six figures of additional new business. It’s hard to ignore the numbers.

I share this much like my mentor CEO did with me, not to impress, but to persuade you to at least try this new medium. I guarantee the benefits will soon become clear. Share what you are learning, cross-pollinate your ideas, make new connections, and lead your organization into the Twitter-sphere.

I look forward to speaking to you on Twitter in 2011 – Send a tweet and include @integritiveJM and a link to this article and I’ll be your first follower.

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The New Leadership Paradigm: An Interview with Richard Barrett

Richard Barrett of the Barrett Values Centre talks about his new book, The New Leadership Paradigm. More than “just another book on business leadership,” Richard’s insights give us a unique view on how to approach leadership in all aspects of life and how to lead from a full spectrum of consciousness. “The New Leadership Paradigm is one that embraces the global common good, rather than individual self-interest.”

After you’ve watched the interview, check out the website for more information.

http://www.newleadershipparadigm.com/

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Innerpreneurship is ‘meaningful capitalism’

“People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy.”
— Mihaly Csikszentmihalyi

Over the last two years or so, the term innerpreneur has cropped up to describe a type of business owner who has existed without label. What they all share is the common desire to start a business designed to make a difference in the world, and one that emphasizes the personal growth of the employees who work within it.

Tara Joyce, a prominent innerpreneur herself, sums the term up as “An entrepreneur who starts a business to find personal fulfillment (spiritually, emotionally, creatively) and wants to make a positive difference.

“Basically, it’s meaningful capitalism — business as a means to improve yourself and the world.”

This is a radical departure from the paycheck/profit grind; in this new model, people choose to work for the intrinsic happiness and fulfillment that comes with growing themselves.

The term first appeared in a book by Ron Rentel to describe those who are working to constantly learn and evolve, realize their full potential, and make a difference in the world. Let’s take a slightly closer look the opportunities for innerpreneurs, and why it may be a worthwhile path for you.

• Inner work
Innerpreneurs typically have a daily practice such as meditation or prayer, which has the dual purpose of providing greater context to the work they perform while offering insights into their own nature. They also view every action in their business as an opportunity to grow personally. Whether it’s answering the phone, dealing with a challenge, or hiring new people, an innerpreneur is constantly striving to be aware of how they act and react in an ever-changing business environment.

• The New Economy
As the economy shifts, our societal values shift accordingly, as we begin to redefine and answer questions like: “What’s important? What’s worth spending money on? Is there something more valuable?”

That creates exactly the right environment for innerpreneurship to flourish. Big business jobs are on the decline, and micro-enterprise is on the rise, creating a plethora of work options that offer more than “a one size fits all” work environment. Also, recent research confirms that values-centered organizations outperform organizations that simply focus on the bottom line.

• It’s not just for hippies
You may be looking at this and considering innerpreneurship as a clever way to escape inward and avoid the day-to-day business life. On the contrary, innerpreneurship is deep and full engagement in the business and its success. It is vital that an innerpreneur fully engage to get the best benefits both internally (happy, productive employees and healthy revenue streams) and externally (a planet populated by more nurturing, values-centered individuals.)

• How to be an innerpreneur
It all begins with re-evaluating context, or looking at old problems as new opportunities.

First, begin by shifting your perception, viewing work as the means to grow, rather than simply the means by which to make a profit.

Second, adopt a daily practice to cultivate awareness and equipoise. We can’t learn and grow in a state of reactivity — only when one is self-aware can growth happen, and that takes looking inside on a sustained basis.

Finally, consider continuity. We’ll forget from time to time that we are an innerpreneur, and slip into old habits or patterns. It takes constant effort to bring our business mind back into perspective and consider decisions from an innerpreneurship mode.

Why is all this important? Simply because a new leadership paradigm is afoot — one that requires leaders, entrepreneurs and those atop their organizations to walk their talk and cultivate a sense of inner understanding to be most effective as leaders. You’ve likely heard a version of this already, but it’s been proven true: You have to be able to lead yourself before you can effectively lead others.

Are you ready to be an innerpreneur? Your employees, and the planet, certainly are.

This article was published in the December 5, 2010 issue of the Asheville Citizen-Times. You can view the article online at: http://www.citizen-times.com/apps/pbcs.dll/article?AID=2010312050035

John Miles is CEO/Chief of What’s Next at Integritive, an Asheville firm specializing in web design & development, strategic planning, social media and e-marketing. For more information: www.integritive.com on twitter www.twitter.com/integritiveJM

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Good leaders lead from the heart, not from the hip

“Your ‘true north’ cannot be redirected by external pressures.”  – Bill George

So now you’re a manager — the boss, the CEO, the big cheese — and you’re suddenly called upon to lead your group or organization to greatness. There is a tendency to try and act like a leader first, and rely on the title to get your employees or co-workers to take action. Don’t. In fact, as Bill George suggests, this is the time to be true to thine own self, and not let the pressure remold you into the kind of leader you’re not.

I’m not saying potential leaders and leaders-to-be shouldn’t read all they can on the subject of leadership style or technique, or study the nuances of the great leaders in history. I’m saying that there are very few good ones, often because people who become leaders start acting as they think leaders should, rather than leading from a less contrived place. Most pretend, using their title as cover, assuming trust, respect, loyalty or obedience simply comes with the shiny new desk. You know it and I know it: False leaders rarely garner real respect, thus their followers only reach a very small portion of their full potential.

The pretending leader

Avoid pretending to know it all. Never ever be afraid to appear uninformed on a given subject with your clients or your employees. The world is changing too fast to know it all, and the leader that pretends to be clairvoyant or insightful on every subject rarely is. One of my favorite phrases in leadership settings is “I don’t know, what do you think?.” It’s rich with wisdom and authenticity, and generally activates the team to think more deeply about a topic rather than deferring the thinking process to the almighty leader. You are very likely surrounded by brilliant people, so harness their intellectual firepower.

In a recent discussion I had with Chip Conley, the CEO of Joie de vivre Hotels in California and author of the business book “Peak,” he shared: “Authentic leadership is about being confident, transparent and humble about what you do not know.”

Leadership litmus

The litmus test of a truly great leader is in a philanthropic setting, where no one is getting paid

Are you able to arouse a trajectory of action for your group toward a positive, albeit arduous, cause? Not a cause everyone wants to be involved with because it’s en vogue, mind you, but one no one wants to be involved with?

Lead a capital campaign for millions of dollars, assemble a new group, club, or organization, and have it sustain beyond your involvement. Certainly, it can seem like trying to herd cats into a barn without the enticement of food. The great thing about working in these endeavors is that you find out exactly how good you are and where you need to improve.

Like sport, leadership is an activity, not a position. And it embodies a series of traits both innate and learned. The important thing is to understand where your particular strengths and weaknesses lie, and set about improvement. The philanthropic setting happens to be the best place to expose the exact type of leader you truly are.

Leader

A leader’s job

Your job as leader is to create an image or vision of what your organization will look like six months and three years out, and then proceed to accomplishing two things with that mental image:

• Plant it in the minds of your team and continue to affirm it. They should see the same picture.

• Hold that image in your head regardless of the economic, supply, labor conditions or any of a myriad of storms you will encounter. Your success does not come from circumstance. It comes from influence and actions.

The above two tasks are yours as the leader. You cannot defer or delegate them, and are two of the most difficult skills to master. Training your random, chaotic, doubt-filled mind to remain steadily on task will require every bit of willpower you can muster. But as with all things, you will improve with practice.

Now the good news

You may be a good leader, or actually quite poor at it. The good news is that whichever you are is largely irrelevant. Poor leaders can get better. Good leaders can become great. So read all you can on the topic of leadership. Actively seek a mentor but resist the urge to pay one. You’re looking for someone who generously wants to see you succeed and exhibits the leadership qualities you wish to cultivate and develop. To be a good leader, be a good follower. Develop your own authentic style of leadership, and don’t pretend to act like a leader, or do what you think a leader should do. Be richly sincere, be boldly inspiring, be more than you were yesterday. One look around at our world today should confirm that we’ve never needed true leaders more. So I wish you much luck on your journey, because frankly, we all need you right now.

-original article published in the Asheville Citizen Times Sunday May 16, 2010

Find John Miles on twitter: www.twitter.com/integritiveJM